You'll notice we mention not using a coupon immediately. Our Shopify email agency team never use any of the email marketing tools built in to the platform, or any Ecommerce platform for that matter. Leverage the power of Klaviyos integration with Shopify to drive repeat purchases. Encourage customers to add a certain amount of items to their cart for a surpriseand then include a GWP or auto-discount. Campaigns are sent manually, without triggers. We surveyed a handful of top ecommerce agencies about how they use Klaviyo to enhance their customers bottom lines and increase brand loyalty. This allows you to include customer reviews for this specific product, focus on it's unique benefits, and answer product-specific questions. Feel free to mix and match these ideas in any way that seems most appropriate for your brand. Klaviyo is no stranger to email marketing folks. Send a follow-up email just prior to the expiry of the discount to users that have not completed a purchase. The result is an error-free system that delivers timely emails to the proper addresses at the right time. By using a time delay, you can let time pass after a customer places an order and then trigger the product review series to request product reviews from your customers. Building a lead-generation quiz with 5-10 questions gives prospects a fun and engaging way to tell you exactly what they're interested in, while signing up to your email list in order to see their results. As a certified Klaviyo Master, we are well placed to supercharge your email marketing flows and campaigns. I will need your Brand logo After somebody buys something, they shouldnt be dead to you, right? Customer Appreciation Flow: for building a better relationship and thanking customers. You can set up multiple Klaviyo email marketing flows that will constantly run in the background and send out the right messages to your customers at the right time. Shopify login (To integrate and Analytics/Tracking Setup) 3. With my Klaviyo email flow services, you'll get: A custom email flow strategy tailored to your ecommerce store and audience. Dismiss. I am here to help you take your email marketing to the next level with Klaviyos powerful platform. Just a few months ago Klaviyo released its SMS tool and so far we have seen proven results with our eCommerce clients, and its only heating up. There are no triggers with Klaviyo campaigns like you may have seen with Flows. Tired of nolittle sales? 1. This time window could be 3-7 days for many stores, and in some cases even longer. Ideally all of your abandonment emails will include dynamic content showing the customer's cart contents. You can also set up an advanced back-in-stock automation to give your VIP customers a little extra love by giving them early access to restocked items. An instructional email streamlines the process and creates a pleasant experience for the shopper. There is no automation, and typically everyone gets the campaign at the same time or within a few hours of each other depending on your sending strategy. For example if you have a hero product which contributes a large percentage of your overall revenue it usually makes sense to create a dedicated flow for anyone who abandons their cart without buying this item. That's why there is no cross selling or upselling happening yet. These flow recommendations are based on our 5 years of experience working exclusively with Klaviyo here at our Ecommerce email agency, Ecommerce Intelligence, so we know how well they they work. The 7th is something a little different which can be highly effective in many markets. By this point, youve already told your customer how much you appreciate their business, but how do you keep them coming back? This helps cut down on customer service inquiries and reduce poor product adoption. We use this strategy a lot here at the Ecommerce Intelligence email marketing agency to help brands increase customer lifetime values. Read moreHi! We do not usually add a second email to this flow. Integrate Klaviyo into your ecommerce store (if you haven't done it yet) Review your list and segments to design specific campaigns I will also help you with designing emails and templates Create. With Klaviyo, you can create cohesive email and SMS campaigns and automations, all from the same admin tool, driving more sales and creating a direct connection to your customers by sending timely, personalized text messages. With the advanced Klaviyo integration, capturing the subscriber data that's most valuable to your brand means you'll segment your audiences even better, and better segmentation means you'll send more relevant Klaviyo campaigns. Heres what they had to say. You need to consider the timing of each flow, and prioritize them so customers don't receive too many post purchase cross sell emails if they buy multiple items. Connecting on a more personal level with your customers is unique to ecommercehow many of your brick-and-mortar sales people remember your customers birthdays? This is similar to an abandoned cart email and automation (which well cover next). Think of campaign emails as messages you just want to share once, or a couple of times within a short time period, with your email list to convey a specific message. So overcome those objections, answer FAQs, share social proof and highly the unique selling points of your most popular products. The product review automation is your chance to hear from your customers about their experience with your product. The longer it takes for customers to receive their items in the mail, the more effort and content you'll want to add to your post purchase sequence. It is also likely that email #1 in your welcome flow will drive more sales than any other flow email in your Klaviyo account, so this message should be optimized and split tested over time using Klaviyo's flow analytics. We advise brands to trigger this flow between 1 and 4 hours after a user abandons the checkout process. Abandoned Cart: to recover lost sales. They provide a great starting point and usually only require a little customization for each brand. And it isrepeat purchasers spend 3x as much as first-time customers, according to Adobe. Category or product-specific versions of Abandoned Cart email flows have high potential for success. I'm happy to share what I use if you're up for the conversation. Well create personalised and segmented automated emails to communicate strategically with your customers every step of their buying journey. Persuasive copy that drives engagement and conversions. in this advanced email tips post for Ecommerce brands. Repeat customers are every brands ideal buyer. Looking for (Dutch) Shopify email legend to help us with some accounts - specifically setting flows right and design-oriented. Once you start heavily using lots of promotions, its really hard to go backwards.. Klaviyo flows versus campaigns: Which is the best strategy? What are Klaviyo Email Marketing Campaigns? To meet this challenge, we developed a comprehensive email marketing strategy using Klaviyo, a powerful email marketing platform that allows businesses to create and send personalised email campaigns, automate their email marketing workflows, and track their results in real-time. Beauty brand JONES ROAD is using a quiz to ask potential customers about their needs, preferences, and problems related to skin health. This means early sale access, invitation to private communities, and even customer interviews or surveys to get their unique insights. Build trust, drive conversions and scale community with the power of authentic customer-generated content. This is the strategy which requires the most customization out of all the Klaviyo flow ideas in this guide, because each brand's product range differs so much. Pro tip: Keep your messaging for this automation simple. Here is a basic structure we recommend for your welcome flow emails in Klaviyo: Welcome flow email examples from 4 Ecommerce brands. These can address different pain points, provide education on various topics, and recommend products based on what you know about each person. There is always an enticing deal or discount to be had with competing brands, so you'll want to do everything possible to ensure customers keep buying from you. Note: The terms checkout abandonment flow and abandoned cart flow are often used interchangeably, however abandoned cart emails vs checkout are not actually the same. We definitely recommend looking at the Klaviyo suggestions if youre new to the software. With a birthday automation, you can celebrate along with your customers on their special day by offering a discount, free shipping, free birthday gift, or simply just acknowledging the day. Building a quiz with 6-12 questions is fairly simple using a tool such as Octane AI, TypeForm, or LeadQuizzes. Generally though, you want to aim for each customer to get a few different product recommendations which make sense to them during the 2-4 weeks following their order. Sales and promos are usually only relevant around a specific date, and will expire so we want to use campaigns for most promotions. These help conversion rates with new users who are not yet familiar with your brand and products. I'll set up your Klaviyo account and optimize it to ensure that you're getting the most out of the platform. They use this as a lead generation tool: Jones Road lead generation quiz built using Octane AI. Andrew.Walters. If you want to know more about utilizing Klaviyo SMS, contact us for a free consultation! Pro tip: Create a signup form that routes subscribers to a holiday shoppers list. Those less expensive items may benefit from a shorter time delay. If someone buys a supplement today that's expected to last 45 days, then a week or so before they're due to run out you'll want to be sending re-order reminders. These are sometimes called cross-sell flows. This is because the buyer has more time to research and think over the potential purchaseespecially compared with brands that sell impulse purchase items. Reach out to customers directly to get as much information from them as possible. If youre running a sale this weekend for 48 hours, setting up one or more campaigns is the best way to make sure your customers and subscribers see it all at the same time. Someone has crossed the bridge from non-customer to paying you money. Sometimes just the reminder is enough. When launching a new product, you need to inform your email list about the launch and get them excited about the upcoming product or service. It's also easy to setup and requires only one or two emails in the sequence, and no discounts! Writing compelling email copies that get results. For example the zero party data flow we described above would be something you need to build from scratch. They were running their reporting and noticed there was a flow message named Email #1 generating a significant amount of revenue, but because they had several automations live with default email names, they couldnt determine which flow message was contributing to the revenue at first glance. Next well create templates and style reusable blocks so you can mix and match to build your own varied layouts from campaign to campaign. This does of course vary a lot by market. Email marketing automations, also known as flows, are an automation feature that enable ecommerce brands to tailor communications with their subscriber base. After getting started with the pre-configured templates you'll get a good idea of how to set up a Klaviyo flow and how everything works. As a seasoned email marketing specialist with 2 years of experience, I have honed my #skills in designing and executing effective email #campaigns that drive Its one thing for a brand to highlight how their products or services are exceptional, its another to have others echoing a similar style sentiment. We pay our respects to the Elders past, present, and emerging. Consider building multiple flows - one for each of your bestselling products. In this setup, campaigns almost always produce more sales, but do require more work. instantly if you cancel within 20 minutes of placing the order, instantly if the seller misses the deadline and you choose to cancel the order, instantly if the buyer and seller mutually agree to cancel the order. If your customers use the product regularly, they will appreciate the email. Some brands include a discount code in their cart abandonment email, but Lindsey Murray, VP of performance marketing at Blue Acorn iCi offers some words of caution: You dont always want to start off with big discounts to get someone to check out. Use this automation to showcase some of your other products or services. Jobs People Learning Dismiss Dismiss. What you don't see here is all of the segmentation which can happen behind the scenes. Campaigns are sent manually by an email marketer whenever they think is best, on a set date and time. These three top tips come from the excerpt retention team at Noticed. 2022 Siri The Agency | All Rights Reserved | Terms | Privacy. If you don't have Klaviyo I can crate and integrate the account. The welcome flow is triggered by someone signing up to your email list for the first time, usually before they've made a purchase. This can be a high volume flow and could result in a wide distribution of coupon codes around the web which will eat in to margins. The main goals of the post purchase flow emails are to thank the customer, let them know what to expect, and reinforce their buying decision. Ecommerce Intelligence email marketing agency. Popular hike in the Franconian Switzerland-Frankenjura Nature Park, Bavaria. There are no action-based triggers for campaigns you just send them whenever you like. As a seasoned email marketing specialist with 2 years of experience, I have honed my #skills in designing and executing effective email #campaigns that drive A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce. We like to encourage brands we consult at our Klaviyo email marketing agency with to try this if it makes sense for them in their market as the results can be impressive. Pro tip: As long as there arent any sales or marketing content in this email series, you can get this email tagged as transactional. You can do the same thing for your clients, or your brand, and this article will teach you how to set them up effectively. For the flow timing you'll want to space your emails out with at least 24 hours between each one. How personalization actually looks like Marketers like me talk about personalization a lot. You can customize win-back flows with different offers and timing. Remember, it isnt just BFCM that is a holiday. Email marketing automations, also known as flows, are an automation feature that enable ecommerce brands to tailor communications with their subscriber base. +4. If youre not sure where to start, we recommend trying SMS in your Welcome Series or Cart Abandonment flows first. You can then trigger a holiday-specific welcome series from that list to give those subscribers a unique experience based on how they first interacted with your brand. Yet, many Shopify store owners are often clueless about the proper way to market their Shopify store and that's why I'm here to help, No one can stop you from getting massive Shopify sales in your shopify website with my Shopify marketing Klaviyo Sales funnel flows, To fulfill your order, I'll need the login access to your shopify store and also the access to your Klaviyo account for the advanced ecommerce flows creation. However, here at our Ecommerce email marketing agency we're alway surprised at how many 7 and 8 figure Ecommerce stores do not have a well designed cross sell flow setup in place. Its an opportunity to highlight all the aspects that make your brand unique, and tell your brand story to newcomers as you begin to build a genuine relationship with them. Look no further! Here's how it works. All of this is harder to do when using generic abandonment flows which are sent to everyone, especially if your product line is varied. [The welcome email] is your first introduction to that contact, so you really need to make sure youre building that brand sentiment and awareness, and giving them a full understanding of what your brand is all about.. And push subscriptions if you have them, too. This comprehensive setup is created to implement a sales machine running for you in the background. Thats why its so important to have back-in-stock automations so you dont miss out on a saleeven if youre running into inventory shortages. It may surprise you that some audiences respond better to a plain text email that looks more like a letter from an individual rather than a flashy message with tons of imagery. Automated flows do most of the heavy lifting in sending out emails automatically, increasing efficiency. This way, all customers are eligible to receive this important messaging. Let them know they're now a VIP, and can expect to be treated as such in the future. This next automation will help you identify your brand ambassadors. Note: We don't recommend using discount codes in browse abandonment emails. Klaviyo is a powerful email and SMS marketing tool that helps ecommerce businesses segment their audience, personalize campaigns, and drive more sales. The Klaviyo post purchase flow is something every brand should implement. Remember them something for their time taking the survey as a token of appreciation. They may also share additional information about the order, such as the shipping method and address sent via SMS messages. a short post on wholesale email marketing here. A standard post purchase email sequence in Klaviyo might look like this: Post purchase email flows from various brands. The most important thing to do in this flow is give people recognition. This button displays the currently selected search type. Personalizing the customer journey is one of the most crucial aspects when planning out your email and SMS strategies. There are so many different email and SMS flow setups which can be created with all kinds of triggers and filters, that it can be difficult to know where to focus your efforts. We have helped many people and businesses from around the world. Well be answering some of the most common questions and sticking points our Klaviyo consultants work on with clients. This strategy gives you multiple data points which can be used to send potential customers through highly relevant email sequences, based on their answers. These post purchase emails are usually timed to arrive before a customer receives their product. The ROI on setting this up and getting it right is truly huge. You'll see that the basic recommended flow triggers and filters for each sequence is already configured for you. Klaviyo has revolutionized the email marketing game with its advanced segmentation to target your email campaigns and automated flows. Siri and her team are extremely professional and know exactly what they're doing. This approach singles out customers whove shown a high level of intent, and engages them with an email series featuring components like lifestyle photos, customer reviews, financing information, UGC, and product detail text tailored to the product or category they abandoned.